Last week, we reported on the backlash that Universal Studios received for stating that – following the success of Trolls World Tour – they would release upcoming films at the same time as cinemas once the pandemic is over. Many cinema CEOs stated that they would therefore not show any Universal films at their locations but this hasn’t stopped Universal.
They have in fact decided to release The High Note as their next VOD rental on the 29th of May. The film tells the store of Grace Davis, a musical star who believes that she has ‘reached unbelievable heights‘ when an opportunity is presented to her that could change her career forever. The film stars Tracee Ellis Ross as Grace Davis and Dakota Johnson as Grace’s overburdened PA, Maggie. Tracee was all too happy to announce the release of the rental to the world on her Instagram.
As Universal have clearly ignored the remarks of the businesses around them, it begs the question of whether VOD rentals will become a regular thing of the future and whether cinemas will have no choice but the accept the new change. What do you think? Let me know in the comments below.